01
The conversation collects
A handful of one-tap questions, mobile-first, built for a visitor who arrived off an ad. It normalizes what it hears into a profile. It never decides anything.
Personalization, not navigation
Stop making them navigate.
You’re already paying to send people to a page built for everyone — which means built for no one. An ad gets tapped, an AI assistant names you, and the visitor lands on a page that asks them to do the navigating. Most don’t.
YOUsite flips that: a short conversation builds each visitor the page they came for — and builds you a customer record worth keeping.
Noviant operates everything · you approve everything · your ads don’t change
ad tap → 0:04act 1 of 3
What brings you in today?
Looking at the online program
Studying while working?
Yes — full time
Act 3 · the payoff
Your program, evenings, 24 months
rendered verbatim from catalog
Illustrative interview — every tenant runs its own catalog and rules.
The math
One page for everyone is a page for no one.
The ad is targeted to the person. The landing page is not. Every visitor gets the same menu and the same twelve-field form, and the work of finding the one relevant thing is handed to someone holding a phone with seconds of patience.
YOUsite replaces the menu with a handful of one-tap questions, then assembles the page around the answers. Same ad spend, same campaign, different destination.
Three acts
A conversation, your decision engine, and a page that keeps the ad’s promise.
02
Your engine decides
Decisions come from your rules and your catalog — authored by your people, proven against your own history before anything goes live. Anything uncertain routes to a human.
03
The page assembles
The payoff: a matched offering rendered verbatim from your catalog, in your words and your imagery, wearing your brand. Nothing is rewritten or invented.
What you actually buy
Better customer data is the floor.
The page is the surface. The deliverable is the feed underneath it — consented records that arrive already knowing the person, with the context your team has never had on a first call.
It feeds the system you already run. Richer records, same pipeline. Your data is yours from day one.
Record shape
- consented lead record
- own words + normalized profile
- first-touch attribution
- campaign, creative, front door
- engagement
- acts completed, time to payoff
- outcome
- enrollment / order / build sheet
Attribution is the product
Attribution with stated confidence.
First-touch stamps at the front door, campaign-specific entrances, and outbound handoff links stamped for your own analytics. When a link in the chain is inferred rather than observed, the report says so — on the record, not in a footnote.
The circle it closes
- 1ad tap
- 2conversation
- 3payoff page
- 4handoff
- 5outcomefed back
Privacy is a feature
The compliance conversation goes better, not worse.
No third-party pixels. Ever.
Structurally pixel-free pages — not a setting someone can flip, an architecture decision.
Identity is never a gate
Name is optional. Email or phone appears only at the save step, consented, never as the price of admission.
The answers stay the visitor's
Regulated deployments get coarser geography and no IP hash. Sensitive sessions run on short retention.
Low liftYou run nothing.
You run nothing.
Your ads don’t change.
We don’t touch your website. We change what happens after the ad — and make the spend measurable, often for the first time.
Noviant operates the platform. You approve every go-live; nothing publishes without your sign-off. The lift on your side is roughly an hour with whoever runs the conversation today.
The new front door
Built to be the answer AI gives.
When an assistant names you, the person who follows the recommendation arrives mid-decision with a specific question. A menu makes them start over. A conversation picks up where the assistant left off.
Who it’s for
One renderer. Every difference lives in your data.
Nothing in the platform knows your industry. Your catalog, rules, brand tokens, and words are the configuration — which is why a new deployment is a data exercise, not an engineering project.
Custom manufacturer
“The fitting interview is the best sales conversation you have — and it only happens when someone calls.”
feed → build sheets, to a designer
Regional health system
“Same ads, same spend. We change only the destination — and the visitor walks in with a completed order in their pocket.”
feed → completed orders, per campaign
University
“Your reels sell a life. Your landing answers with a twelve-field form.”
feed → inquiries, in the student's own words
Before we meet, we’ll have already built yours.
Every first conversation starts with a working YOUsite running your catalog and your rules — not a slide about one.
Point one campaign at it. Your data is yours either way.